Displays, man. I love em’. I just came back from Portland, where I drank IPAs and visited Powell’s City of Books, the largest Independent bookstore in America. My takeaway from Powell’s was not how many books they have, but how many displays they have. They have a ton. Not only in the main areas, but even in the back areas. Almost every large bookshelf had physical displays on the endcaps, whether it be “featured” of “staff picks” or whatever. I would have appreciated them more if my 3-year-old son wasn’t having a fit, but that’s another story.
Working on the Reference Desk, we’ve all gotten this phone call: “I heard this book on NPR…forgot the title…it was about housing in America…” Now I’ve talked about my book display philosophy elsewhere, but I had a sneaking suspicion that a permanent NPR book display would do very well at my library. So, although these displays are a lot of work on the front end – build the table, create the location, find the books, add the stickers – I gave it a try.
I was right.
Four months ago, I placed 48 books on the display and began tracking them via CollectionHQ “Experimental Placement”. Four months later, those 48 books have generated 323 circulations (including renewals), which is as successful as any display we’ve ever done. But that number – 323 circs – is only the tip of the iceberg. I’ve added several books since then, feeding it like a bonfire really. Today, although the physical display only holds about 50 books at a time, there are currently 265 NPR books in our system, 210 of which are checked out, generating circs and renewals as we speak. That means 79% of that collection is checked out, which probably means the turnover rate (circ/books) is insane (well over 6, according to the experiment). As a comparison, our other highest performing collection is the “New Books” section, which has 50% checked out at any given time. Urban Fiction and Graphic Novels are around 25%.
People love popular displays, but they also love carefully curated and interesting displays. People want recommendations from people they trust. Librarians, for example. That’s why “Staff Picks” are a slam dunk and that’s why our Library Reads display is popular. NPR is essentially the same concept – expert picks from author interviews that make the books come to life. Indeed, my personal reading list has expanded!
What does the catalog say for these books? “On NPR Display”. In our ILS, we give them a special location, so everyone knows where they are – especially for patrons. It’s work, but I think it’s worth it.
How do shelvers know where to put them? The ILS says “DISPLAYNPR,” but we also put a small sticker on the spine. The sticker tells the shelver what display it goes on. There are alternative ways to do that.
How do you get the list of NPR books? RSS feed that goes into my Outlook mail every day, into a special folder actually. See NPR’s books site. Tracking the books down is a bit of work, no doubt. Sometimes they are in Cataloging, On Order, checked out, or in the stacks. Luckily, I can do most of this remotely, from my desk.
What happens when the display gets too full? This happens, but not as frequently as you might think.