When it comes to book displays at the library, I find there to be two different philosophies or approaches. Most people lean towards one or the other, but not both. First, we have the “Save-a-Book” displays, where we highlight older, less popular books, usually from the regular stacks, usually based on a subject (Puppies, True Crime), a season (Beach Reads), or a heritage month (Black History). I would say the most extreme (and irrational) examples of these”Save-a-Book” displays are books that are about to get weeded (“Last Chance!”), or books that have blue or pink covers (please don’t do that…it really makes no sense).
Second, and less prevalent in libraries, are what I call popular displays (for lack of a better term). These are displays that highlight what people already want or probably want. I’m not talking about bestsellers or books that you automatically get 50 copies of, but popular midlist titles nonetheless. From a process standpoint, popular displays have a completely different workflow. Rather than gathered up after the fact on the back end, these are new books that get ordered to go on the display. They get selected, processed, and cataloged as display items. They can last for a few months to several years, and they require weekly upkeep to weed and keep tidy. They are like a fire, constantly being stocked and fed. They are new, clean, popular, and waiting for the patron when they walk in. And they do incredibly well.
You can probably already tell which one I prefer. I find that subject based displays are hit
or miss at best. They tend to be a lot of work for a little payoff in circulation. While I think most displays should be popular, I also think some displays have an important place in libraries. For example, we do displays for all the heritage months – Black History Month, American Indian Month. That’s important. Or displays that support social justice initiatives (e.g., “Libraries Stand Tall,” a display supporting immigrants). Whether popular or not, those have social value and should be highlighted. Although, as a side note, we should make an effort to represent all people in our popular displays as well, not just relegated to special months. Let’s integrate displays the best we can. For example, I’m considering a popular “Heard on NPR” book display. Not only will it be popular, it will be relatively diverse as well.
Last thought: in my experience, Staff Picks displays are a slam dunk. Not only are they the best form of readers’ advisory, not only are they fun for staff, not only do patrons appreciate our selections, but they circulate well.